Guides and comparisons

Learn how to choose, build, and sell EmDash themes.

Start here if you want to understand the repo-first model, compare EmDash with WordPress theme logic, or decide which starter is worth building on.

For buyers

Need to pick a theme first?

Use the Theme Finder if you already know the kind of site you want to launch.

For builders

Planning to build for the catalog?

Read the guides, review the current starter set, then decide what gap your theme should fill.

How to choose the right EmDash starter theme

Guide

How to choose the right EmDash starter theme

Stop picking themes by screenshot. Here's how to choose between the blog, marketing, and portfolio starters based on the actual job your site needs to do.

Built to help buyers choose a base and help builders understand the repo-first model.

WordPress themes vs EmDash themes

Guide

WordPress themes vs EmDash themes

WordPress themes are installed inside a platform. EmDash themes are closer to deployable Astro starters with schema, seed, and Cloudflare workflow built into the product.

Built to help buyers choose a base and help builders understand the repo-first model.

How to build an EmDash theme

Guide

How to build an EmDash theme

The fastest way to build an EmDash theme is to start from the right official starter, shape the seed around one buyer job, and ship a demo plus repo that feel launch-ready.

Built to help buyers choose a base and help builders understand the repo-first model.

What EmDash themes need to win

Guide

What EmDash themes need to win

For EmDash themes to become a real market, buyers need clearer category signals, builders need stronger starter paths, and sellers need demos that prove repo-fit fast.

Built to help buyers choose a base and help builders understand the repo-first model.